The art of a press trip takes a bit of skill and I won’t lie, luck. I honestly never thought that I would go on a get a press trip. Even though I have been traveling all of my life I have only been blogging for just over a year. There are so many popular travel blogs out there that I never thought that I would have enough exposure in order to be considered a candidate!
Luckily I was wrong when Keren from the Once In A Lifetime Project contacted me about a possible opportunity of working together on a trip to Israel. Once chosen, I would join 5 other bloggers on a two week trip all across the country.
Another thing that I am excited about is meeting the “WordPress extraordinaire”, Chris Richardson, from TheAussienomad.com. Word on the street has it that he makes all travel bloggers he meets try vegemite. Vegemite is some sort of concoction that you eat that he loves and everyone else hates! I’m definitely up for The Vegemite Challenge to see if I can actually to eat anything in the world.
The Art of the Press Trip to me is quite simple. First and foremost you have to have some kind of online presence. That can be a website or even a personal blog but you need to have a medium of communication where people can find you. The second and most important step in my opinion is exposure.
There are tons of lists out there that you want to be a part of; top ten lists, best lists, award lists.
You should try and get on as many lists as possible. Klout is one of the new lists that has gained authority over the last year. If you haven’t heard of Klout I recommend that you head over to Klout.com and take a look around. More and more people are using this twitter based service to identify those people that are authorities in their field.
Most people honestly disagree how most of these lists are calculated. Either way, by getting on more and more lists it gives you the opportunity to get more exposure. The more exposure that you receive the better your chances to get a press trip. Contact me if you’re in the travel field and I can send you a few of the lists that you want to be on.
This works to your advantage as well when you are looking to make a living off you blog. Most advertisers find travel bloggers via these lists.
Once everything was finalized I was contacted by the official Israel tourism board contact in New York city and within hours I had an e-ticket confirmation for Swiss Air.
Thankfully, Swiss Air isn’t part of the dreaded Sky Team Alliance. A small form needed to be filled out with proof of travel insurance. I quickly hopped online and found a few travel insurance quotes and bought my policy and that was it. I rarely buy travel insurance and this will be the second time that I am required to purchase it outside of the cruise to Antarctica that I took.
That is pretty much the gist of it in my opinion. The most important thing is becoming an authority online in your field.
You don’t have to be #1 in your field, just become an authority online and you will get plenty of exposure. I am super excited for this trip not only because it’s my first press trip but also because it will my first time in Israel. I am super stoked to be visiting a country with so much culture and history.
Stay tuned for updates and scheduling of the trip!